Tru Fru

The Goal
TruFru aimed to increase household awareness, drive trial, and captivate consumers with their unique frozen fruit dipped in chocolate. In addition, they sought to revolutionize the concept of grocery store sampling by providing a truly memorable experience.

Our Strategy
To achieve TruFru's multifaceted goal, we designed an innovative strategy that reimagined grocery store sampling. We transformed the mundane task into an immersive journey for consumers. Rather than settling for traditional sampling stations, we created captivating TruFru tasting space, armed with knowledgeable brand ambassadors who engaged shoppers in delightful conversations about the unparalleled combination of frozen fruit and chocolate. We infused the atmosphere with excitement, ensuring that every encounter left a lasting impression.

The Results
The impact of our innovative approach was astounding. The unique and immersive encounters provided a memorable introduction to TruFru's frozen fruit dipped in decadent chocolate, enticing consumers to try and embrace the product.

The revamped grocery store sampling approach yielded remarkable results, driving trial and adoption of TruFru's exceptional frozen fruit treats. Consumers eagerly shared their experiences, spreading positive word-of-mouth and fueling the brand's growth. By revolutionizing grocery store sampling, TruFru not only achieved their goal of increasing household awareness and driving trial but also positioned themselves as pioneers in providing extraordinary and unforgettable experiences in the realm of frozen fruit delicacies.