Excited crowd holding up Tru Fru bags at a Front & Center sampling event

Your Brand.
Front and Center.

We put your brand where it belongs - front and center. We combine creative strategies and performance-driven campaigns to increase your visibility, attract the right audience, and convert attention into sales. With a lean, focused team, we move fast, amplify your reach, and deliver measurable growth to maximize every marketing dollar — because being seen is just the first step.

Field Sampling That Sells.

Front & Center Marketing is a field marketing agency. We put brands in people’s hands at races, gyms, campuses, festivals and on the street, using branded vehicles and teams trained to sell. We specialize in creating innovative and effective branding strategies and programs that stimulate growth more quickly.

From brand awareness to becoming number one in a product category, we have the experience and expertise to get the job done right. Your target consumers never miss a beat, so don't get left behind! Our mobile teams put your brand at the center of the best events your priority markets have to offer.

Affordable, customized programs of any length, shape and size…

Marketing strategy should never be one size fits all. We've done everything from one-market blitzes to multi-city vehicle programs and Costco roadshows. Together, we can design a goal-oriented program that fits both your brand and your budget.

Tru Fru-wrapped sprinter van driving a desert highway past red rock cliffs

What We Do

So Good So You brand ambassador with a sampling station beside a branded jeep on a city street

BRANDED VEHICLE PROGRAMS

  • Our fleet of branded vehicles
  • Turnkey: route, vehicles, teams, recaps
  • Single-market blitzes to multi-city programs
  • Every stop logged and reported
Field team jumping for joy in front of a pink branded sampling van

EXPERIENTIAL
FIELD PROGRAMS

  • High-volume trial at peak-intent moments
  • Sports, fitness, community, and cultural events
  • Coupons tied to trackable retail conversion
  • Trial that drives repeat purchasers
Brand ambassador handing out samples to passersby on a palm-lined beach path

TARGETED
GUERRILLA EXECUTION

  • Street-level sampling where your shoppers live, work and train
  • Fitness studios, campuses, offices, events
  • Builds household trial ahead of retail push
  • One contact — always reachable

The F&C Difference

SALES-FIRST FIELD TEAMS

Trained to overcome objections, close with conversion offers tied to retail purchase — not just smile and hand out samples

MARKET-MAPPED DEPLOYMENT

Every stop is planned around where your product sells, and every interaction ends with an offer that sends people to the nearest store that carries you.

SMALL, NIMBLE OFFICE TEAM

No layers, No hand-offs. Named account lead who knows your retail footprint — fast decisions, zero big agency overhead.

EXECUTION DATA & DASHBOARDS

Internal dashboards tie staffing to execution data — field presence connected to sampling KPIs, distribution goals, downstream sales.

Two smiling women holding up Tru Fru packs at an event

From Innovation To Go-To-Market Planning, Post-Launch Tactices, Financing, And Everything In Between…

Brands work hard to cultivate and express their unique identity, so why should they settle for a generic marketing strategy? We specialize in customized promotion that engages your target consumers and meets your specific goals. Using winning strategies designed to inspire consumer loyalty and increase sales, we’ve successfully repped a wide range of products, within both natural and conventional spaces.

Recent Programs

  • A happy white husky being offered a Sundays for Dogs sample

    SUNDAYS FOR DOGS

  • Tru Fru-wrapped jeep with an ambassador parked outside a Target store

    TRU FRU

  • Ambassador with a Nuun Hydration-wrapped vehicle outside Whole Foods Market

    NUUN HYDRATION

  • Ambassador smiling from a Built Puff-wrapped vehicle

    BUILT BAR

  • Ambassador sampling Starburst Gummies at a bright pink branded booth

    STARBURST

  • Hotel Chocolat branded truck and sampling stand with a city skyline behind

    HOTEL CHOCOLAT

  • Ambassador in a green California Naturals-wrapped vehicle outside an Ulta store

    CA NATURALS

  • Chifles ambassadors posing with a team mascot at a game-day event

    CHIFLES

  • Ambassador kneeling on the beach in front of a MUSH-branded van

    MUSH

  • Ambassador sitting on a Solely-wrapped jeep outside Costco Wholesale

    SOLELY

  • Ambassador in a pink Sanzo sweatshirt sampling cans at a busy street festival

    SANZO

  • So Good So You ambassador with a sampling station beside a branded jeep

    SO GOOD SO YOU

“Thank you all for the hard work and partnership! We love seeing how everything is coming to life and showing a positive impact for our brand and community!”

— So Good So You

“Front & Center Marketing has talented staff across the country that they source from referral, so they are highly engaged and well educated about our products. I’ve had the opportunity to meet many of their reps at various events, and each one I’ve met has been professional and highly engaged in our brand.”

— Boulder Brands
Camp S’moredinary pop-up from the Built x Alex Warren program

Spotlight:
CAMP S’MOREDINARY | BUILT X Alex Warren Program

Trusted By