So Good So You

The Goal
So Good So You set out to increase trial of their products and expand distribution to more regions within the Albertsons banner.

Our Strategy
To accomplish this goal, we implemented a comprehensive strategy centered around heavy sampling and couponing in proximity to Albertsons stores in the Los Angeles area. We strategically positioned sampling stations near Albertsons locations to maximize visibility and engagement with potential customers. Our knowledgeable brand ambassadors educated consumers about the exceptional benefits and flavors of So Good So You products, enticing them to try and experience the brand firsthand. Additionally, we secured visits to the Albertsons headquarters, enabling us to showcase the value and potential of So Good So You to key decision-makers within the organization.

The Results
The results of our strategy were nothing short of outstanding. During the activation period at Albertsons stores in the Los Angeles area, So Good So You experienced a remarkable 6x increase in sales. The combination of heavy sampling and couponing effectively drove trial and enticed customers to make purchases. By capturing the attention and interest of consumers, So Good So You successfully showcased the quality and appeal of their products. As a result of the increased sales and positive reception, So Good So You gained significant momentum and paved the way for expanded distribution in more regions within the Albertsons banner.

The successful execution of our strategy not only led to an impressive sales lift but also established a solid foundation for long-term growth and partnership with Albertsons. So Good So You's commitment to quality and the effectiveness of our sampling and couponing initiatives played a pivotal role in achieving the desired outcomes and furthering the brand's presence in the market.