Fly By Jing

The Goal
Fly By Jing's objective was to amplify brand awareness within the Los Angeles area.

Our Strategy
To achieve this goal, we designed a strategic approach that involved the deployment of a branded vehicle and targeted sampling efforts. The branded vehicle, serving as a mobile embodiment of the Fly By Jing brand, ventured into strategic locations throughout Los Angeles. These locations were carefully chosen to ensure maximum visibility and engagement with the target audience. Through meticulously planned sampling sessions, we provided individuals with the opportunity to experience the unique flavors and exceptional quality of Fly By Jing's products firsthand.

The Results
The outcomes of our strategic implementation were highly promising. Fly By Jing experienced a notable surge in brand awareness throughout the Los Angeles area. This heightened awareness, in turn, positively impacted the sales team's efforts. By increasing the visibility and recognition of Fly By Jing's offerings, the brand witnessed enhanced support from the sales team in terms of product placement and minimizing out-of-stock situations.

The combination of the branded vehicle and strategic sampling initiatives effectively bolstered the brand's presence in the local market. Through direct engagement and the unforgettable taste experiences offered, Fly By Jing succeeded in establishing a stronger connection with consumers. As a result, the brand's objectives were met not only in terms of increased awareness but also through tangible improvements in sales team collaboration and product availability. This success story showcases Fly By Jing's growth trajectory and the power of strategic brand activation.